Alongside with the country's top designers, Saleen MSMEs Assisted by RB Rembang Passed the Fashion Show Curation and National Exhibition
Rembang, April 29th, 2024 – MSMEs assisted by Rumah BUMN (RB) Rembang, which is managed in a co-partnership between PT Semen Gresik and PT Semen Indonesia (Persero) Tbk (SIG) as the parent company, successfully passed the Kelana Wastra Fashion Fest (KAWFEST) 2024 at Sarinah Jakarta, April 25-28, 2024.
The national level fashion event, featuring top designers in the country including Oscar Lawalata Culture, Musa Widyatmodjo, Denny Wirawan, Didiet Maulana, Yukako, Mariko, Wignyo R, Indonesian Fashion Chamber (IFC), and local brands from MSMEs fostered by BUMN Houses.
Senior Manager of Communication & CSR of PT Semen Gresik as well as the coordinator of Rumah BUMN Rembang, Sulistyono, said that through a strong synergy between fostered MSMEs, RB Rembang succeeded in sending the local brand "Saleen" to participate in the national level fashion agenda in Jakarta.
"Alhamdulillah, we are very proud of this achievement. Our product was selected from a long process of strict curation by the Ministry of SOEs from hundreds of fostered MSME fashion products in the country," he said.
Sulistyono continued, this is one form of program support from Semen Gresik as the fostering company to bridge Rembang's local MSME products to the highest level of the coaching journey at Rumah BUMN.
"In addition, RB Rembang also enlivened the fashion market in the 2024 Kelana Wastra Fashion Fest (KAWFEST) agenda at Sarinah Jakarta. The fashion market is a brilliant step for local products to be recognized and marketed more widely to the public, especially in the capital city, where Sarinah itself is a shopping center that markets and supports local products," Sulistyono explained.
Meanwhile, Saleen's Co-Founder, Siti Suwaidah, expressed her gratitude, pride, and thanks for the support from SIG, Semen Gresik, and RB Rembang who have encouraged our products to reach the highest level of curation from the Ministry of SOEs.
"We are very proud to be a member of RB Rembang, we can feel the benefits of support and training now. Our hope is that it can be consistent and improved so that it can expand the marketing reach of our products," she concluded.
