Little Kaaya, an MSME fostered by Rumah BUMN in Rembang, Producing Fashions for Baby & Kids, Participates in the SOEs National Exhibition, Surabaya
Rembang, October 28, 2022 – Rumah BUMN (RB) in Rembang of PT Semen Gresik (PTSG) sent Little Kaaya, the leading MSME producing baby & kid fashions, to represent the uRBan SUB Fest at Parkir Timur of Plaza Surabaya on October 26-30, 2022.
This national exhibition featured several activities, such as local brand festivals, culinary food, business competition, SOEs for millennials, SOEs expo, and talk shows with the Special Staff III of the Minister of SOEs, Arya Sinulingga.
In his speech, Arya Sinulingga claimed that this activity served as one of the Ministry of SOEs' programs to support Micro, Small, and Medium Enterprises (MSMEs) to upgrade their level.
"They should upgrade their level, and we will encourage them to compete at the international level since it may also improve Indonesia's economy," explained Sinulingga.
Meanwhile, the CEO of Rumah BUMN in Rembang, Yeni Indah Lestari, asserted that Little Kaaya, an MSME producing baby and kid fashions, was selected to represent in the event as one of the leading MSMEs fostered coming from Sale, Rembang.
"PTSG will be consistently committed to empowering the fostered MSMEs, especially on marketing support and commercial exposure. Thus, the MSMEs are expected to upgrade their level, be highly competitive, and expand their business market," stated Lestari in a press release (17/10).
Further, Lestari continued that for two years of operation, RB Rembang has managed to record a total sale of IDR1.97 billion and has driven more than 104 MSMEs to upgrade their level. RB Rembang has even made exceptional achievements by sending dozens of products globally at the Tong Tong Fair in The Hague, The Netherlands.
Armida Triani, the owner of the baby & kids fashion products name Little Kaaya, expressed her gratitude to RB Rembang for enabling the opportunity to participate in such a big event.
"Our products are made of soft and smooth materials with chic and timeless models, no less competitive to local and international brands. Although our products are premium quality, we offer a very affordable price," she concluded.
Triani expected that RB Rembang would continue to provide comprehensive knowledge to the fostered MSMEs consistently; thus, they could be independent and go global.
