SIG Collaborates with Semen Gresik to Hold Retailer Gathering throughout Solo Raya
Rembang, October 3rd, 2023 – Commemorating the National Customer Day in 2023, PT Semen Indonesia (Persero) Tbk (SIG) in collaboration with PT Semen Gresik as a subsidiary held a Retailer Gathering for the Greater Solo area at The Sunan Hotel Solo, Central Java.
The event with the theme "Adiluhung Culture for Advanced Indonesia" was attended by the President Director of PT Semen Gresik, Muchamad Supriyadi, along with the management and employees of Semen Gresik and SIG.
President Director of PT Semen Gresik, Muchamad Supriyadi, said that this activity was in order to strengthen synergy as well as a form of appreciation for customers, more than 350 building shop owners from various regions in Solo Raya.
"The Greater Solo region has the potential to continue to grow, especially in the infrastructure sector. This is indicated by the many new projects that have sprung up, such as housing developments, office buildings, and government projects. Therefore, this strategic agenda is able to strengthen friendship and help create other business opportunities," he explained.
According to him, SIG's product, Semen Gresik, is currently still the preferred cement brand in the community.
"Support from building shop owners has helped increase consumer confidence in product quality so that the absorption of product needs continues to increase," he said.
Meanwhile, Tri Haryanto, owner of Tulung Agung building shop from Klaten, said that his party was grateful for being chosen as the first winner of the spot-selling program for the most cement purchases by buying 1,472 tons of cement to get the grand prize of motorcycle.
He admitted, that since the beginning of the building shop in 1997, Semen Gresik products have been the main choice. "From the beginning, we only sold 5 or 10 zak, the more it grows. We don't need to offer it with difficulty, consumers will definitely want it because it has been tested for quality for a long time," he said.
