Supported by Semen Gresik, Sales Turnover of Lebaran Gift Hampers by Rembang’s UKMs Reaches Rp 434 Million
Rembang, May 3, 2023 – As many as 3,646 gift hampers containing products by Rumah BUMN (RB) Rembang-assisted UMKMs (micro, small, and medium enterprises) were sold in transactions worth more than Rp 434 million in total during the past month of Ramadan, through a program “Hampers Berkah UKM Rembang” facilitated by PT Semen Gresik and PT Semen Indonesia (Persero) Tbk (SIG).
Rumah BUMN collaborated with the Government of Rembang Regency, Forum UMKM Rembang, private agencies, and communities who greatly supported the program of shopping for lebaran gift hampers in 2023.
PT Semen Gresik’s Senior Manager of Communication and CSR, Dharma Sunyata, stated that the number of lebaran gift hamper sales had been gradually increasing each year, which showed the progress of the business by RB Rembang-assisted UMKMs who kept growing and successfully maintained the quality of their popular products.
“Since the launch in April, the sale of Hampers Berkah UKM Rembang packages has received a positive response from consumers. The strategies of collaboration and hard selling that we applied have also contributed to the increase in sales,” Dharma said in his press statement on Wednesday (3/5).
Dharma acknowledged that RB Rembang had become a big home for hundreds of assisted UKMs in the operational area of the company. As the center of education, development, and digitalization, RB Rembang thus far contributed to increasing the capacity of the UKMs so that the products they delivered were up to the standards of modern markets.
From the data, he stated that the sales of lebaran gift hampers each year had increased in a fluctuating way; in 2021, the total transactions amounted to Rp 370 million, and in 2023, it increased and recorded the highest number of Rp 424 million worth of 3,646 gift hampers being sold.
“This positive achievement should be appreciated and maintained into the future, and it is also the commitment of PT Semen Gresik to empowering UMKM in the operational areas of the company, from Rembang Regency to Blora Regency,” he concluded.
Meanwhile, one of the owners of the UMKM, Widya Wijaya Ismoe, expressed his appreciation for the support of RB Rembang who had accommodated the UMKMs of Rembang to continue to develop and take part in various events, such as the sale of berkah lebaran hampers in 2023.
“Alhamdulillah (praise be to God), lebaran gift hampers by RB Rembang this year are completely different from the previous years; the concepts are better and the sales volume is higher. We hope that in the future, RB Rembang continues to grow so that they can reach wider markets,” he concluded.
